Description
1. Initial Website Audit & Analysis
- Technical SEO Audit: Assess the technical structure of the website, identifying issues like broken links, crawl errors, or slow page speeds.
- On-page SEO Audit: Review of the content, meta tags, heading structures, and internal linking.
- Off-page SEO Analysis: Evaluate backlink profile, domain authority, and competitor analysis.
- Mobile & Usability Audit: Ensure the website is mobile-friendly and optimized for user experience.
2. Keyword Research & Strategy
- Comprehensive Keyword Research: Identify primary, secondary, and long-tail keywords based on search volume, competition, and relevance.
- Search Intent Analysis: Understand the intent behind user queries to target the right audience.
- Competitor Keyword Gap Analysis: Discover high-performing keywords used by competitors that you might be missing.
- Keyword Mapping: Strategically place keywords on appropriate pages of your site.
3. On-Page SEO Optimization
- Meta Tags Optimization: Title tags, meta descriptions, and header tags (H1, H2, etc.) will be optimized for target keywords.
- Content Optimization: Enhance website content for relevance, quality, keyword placement, and readability.
- Image Optimization: Reduce image sizes for faster loading speeds, and optimize image alt texts with target keywords.
- Internal Linking Strategy: Strengthen internal links between pages for better crawling and user navigation.
- URL Structure Optimization: Clean and SEO-friendly URLs that include relevant keywords.
4. Content Creation & Strategy
- Content Planning: Developing a content calendar focused on high-ranking topics relevant to your business.
- Blog Writing: Regular blog posts optimized for SEO with a focus on solving customer problems and answering common questions.
- Landing Page Optimization: Create and optimize landing pages targeting specific keywords to convert traffic into leads.
5. Technical SEO Services
- Website Speed Optimization: Ensure fast loading times through image compression, caching, and code minification.
- Mobile Optimization: Improve mobile usability and ensure responsive design.
- XML Sitemap Optimization: Ensure proper creation and submission of XML sitemaps to Google and Bing.
- Robots.txt Optimization: Configure the robots.txt file to guide search engine crawlers appropriately.
- Structured Data (Schema Markup): Implement structured data to help search engines understand the context of content.
6. Off-Page SEO & Link Building
- Backlink Strategy: Develop a high-quality backlink acquisition strategy to improve domain authority.
- Outreach Campaigns: Reach out to relevant websites for guest post opportunities and link placements.
- Local Citations: Build accurate and consistent NAP (Name, Address, Phone Number) citations on local directories.
- Social Media Integration: Leverage social platforms for backlinks and referral traffic.
- Influencer Marketing: Collaborate with industry influencers for valuable backlinks and social mentions.
7. Local SEO (if applicable)
- Google My Business Optimization: Set up and optimize the Google My Business profile for local search visibility.
- Local Listings & Directories: Submit business information to local directories and ensure consistency across the web.
- Local Keyword Optimization: Target location-based keywords and geo-targeted landing pages.
8. Conversion Rate Optimization (CRO)
- User Behavior Analytics: Use tools like Google Analytics, heatmaps, and session recordings to analyze visitor behavior.
- Landing Page Testing: A/B testing of landing pages for higher conversion rates.
- Lead Magnet Development: Implement lead magnets such as eBooks, whitepapers, or newsletters to capture contact information.
9. SEO Reporting & Analytics
- Regular SEO Reports: Provide monthly or weekly reports with data on keyword rankings, traffic performance, and conversions.
- Google Analytics Setup & Integration: Set up tracking of key performance indicators (KPIs) to evaluate the effectiveness of SEO campaigns.
- Rank Tracking: Monitor keyword rankings to measure the impact of SEO efforts.
- Competitor Performance Tracking: Monitor competitors’ rankings and strategies to adjust your own SEO efforts accordingly.
10. Ongoing SEO Maintenance
- Continuous Monitoring & Optimization: Regularly monitor SEO performance and make adjustments to ensure ongoing success.
- Content Updates & Refreshes: Regularly update old content to keep it relevant and to boost rankings.
- Algorithm Update Adjustments: Adapt SEO strategy according to the latest search engine algorithm changes (e.g., Google updates).